Terms

The guides on TrackingRunbook are published for general guidance on Google Analytics 4 and Google Tag Manager. You may read them, link to them, and follow them in your own properties and containers. Where a guide builds a file — a container export, an event reference — the file is yours to use.

Google's tools change constantly. Interfaces move, fields are renamed, and default behaviour is revised. A guide describes the job as it stands when written; before you change a live container or property, export a copy you can restore, and satisfy yourself that the steps match the current state of your own setup.

Your measurement is your responsibility. TrackingRunbook accepts no liability for changes you make to your own properties or containers.

Google Analytics and Google Tag Manager are trademarks of Google; this site is not affiliated with or endorsed by Google.

Last updated: November 13, 2026.