{
  "kind": "exploration_reference",
  "technique": "User lifetime",
  "location": "Explore > User lifetime template",
  "dimensions": [
    "First user default channel group"
  ],
  "metrics": [
    "Total revenue",
    "Sessions",
    "Engagement rate",
    "Average engagement time"
  ],
  "checkpoints": [
    "Date range covers a real lifetime",
    "Breakdown set to first-user channel",
    "Lifetime metrics on Values",
    "Revenue per user computed per row",
    "Compared with User acquisition report"
  ],
  "guide": "user-lifetime-exploration",
  "title": "Build a user lifetime exploration: revenue and engagement per user, over their whole life",
  "worked_example": {
    "rows": [
      {
        "row": "Organic Search",
        "users": 1280,
        "revenue": "18420.50"
      },
      {
        "row": "Paid Search",
        "users": 640,
        "revenue": "12160.00"
      },
      {
        "row": "Email",
        "users": 410,
        "revenue": "9230.75"
      }
    ],
    "totals_recomputed": {
      "users": 2330,
      "revenue": "39811.25",
      "revenue_per_user": "17.09"
    }
  },
  "verification": "Figures recomputed in Python 3 with decimal arithmetic, 2026-11-11. No live GA4 run."
}