{
  "checkpoints": [
    "Event is collecting before it is marked.",
    "Event appears under the Key events tab in Admin, then Data display, then Events.",
    "Standard reports show the key event after up to 24 hours."
  ],
  "counting_method": "once_per_event",
  "event": "purchase",
  "figures": {
    "Repeat sessions by converting users": "44",
    "Session key event rate": "10.15%",
    "Sessions in the window": "1,842",
    "Sessions with at least one key event": "187",
    "User key event rate": "13.00%",
    "Users in the window": "1,100",
    "Users with at least one key event": "143"
  },
  "guide": "user-key-events",
  "key_event": true,
  "source": "Google Analytics Help, read 11 November 2026; figures recomputed in Python 3"
}