{
  "kind": "report_reference",
  "report": "User acquisition",
  "location": "Reports > Acquisition > User acquisition",
  "dimensions": [
    "First user default channel group",
    "First user source / medium",
    "First user campaign"
  ],
  "metrics": [
    "New users",
    "Sessions",
    "Engagement rate",
    "Key events",
    "Total revenue"
  ],
  "checkpoints": [
    "First user scope confirmed",
    "New users read as headline",
    "First user prefix kept on quoted dimensions",
    "Traffic acquisition gap explained by scope"
  ],
  "guide": "user-acquisition-report-read",
  "title": "Read the User acquisition report: which channels first brought your new users in",
  "worked_example": {
    "rows": [
      {
        "row": "Organic Search",
        "sessions": 1280,
        "engaged_sessions": 902,
        "key_events": 88,
        "revenue": "1140.75"
      },
      {
        "row": "Organic Social",
        "sessions": 640,
        "engaged_sessions": 310,
        "key_events": 34,
        "revenue": "402.25"
      },
      {
        "row": "Referral",
        "sessions": 215,
        "engaged_sessions": 148,
        "key_events": 19,
        "revenue": "275.50"
      }
    ],
    "totals_recomputed": {
      "sessions": 2135,
      "engaged": 1360,
      "engagement_rate": "63.7",
      "key_events": 141,
      "key_event_rate": "6.6",
      "revenue": "1818.50",
      "revenue_per_session": "0.85"
    }
  },
  "verification": "Figures recomputed in Python 3 with decimal arithmetic, 2026-11-11. No live GA4 run."
}