{
  "checkpoints": [
    "Event is collecting before it is marked.",
    "Event appears under the Key events tab in Admin, then Data display, then Events.",
    "Standard reports show the key event after up to 24 hours."
  ],
  "counting_method": "once_per_event",
  "event": "generate_lead",
  "figures": {
    "Key events in the week": "231",
    "Organic session key event rate": "15.00%",
    "Organic sessions": "640",
    "Organic sessions with a key event": "96",
    "Rate if 40 more sessions converted": "14.50%",
    "Session key event rate": "12.00%",
    "Sessions in the week": "1,600",
    "Sessions with at least one key event": "192"
  },
  "guide": "session-key-event-rate",
  "key_event": true,
  "source": "Google Analytics Help, read 11 November 2026; figures recomputed in Python 3"
}