{
  "kind": "exploration_reference",
  "technique": "Segment vs audience",
  "location": "Explore (segment) / Admin > Data display > Audiences (audience)",
  "dimensions": [
    "Event name",
    "Page path and screen class"
  ],
  "metrics": [
    "Sessions",
    "Engagement rate",
    "Key events"
  ],
  "checkpoints": [
    "Group stated in one sentence",
    "Segment built and read first",
    "Behaviour difference confirmed",
    "Audience built only for action",
    "Visibility and export rules checked"
  ],
  "guide": "segments-vs-audiences",
  "title": "Segments versus audiences in GA4: which one to build, and where each one lives",
  "worked_example": {
    "rows": [
      {
        "row": "Viewed pricing, no purchase",
        "sessions": 920,
        "engaged_sessions": 644,
        "key_events": 0,
        "revenue": "0.00"
      },
      {
        "row": "All users",
        "sessions": 4390,
        "engaged_sessions": 2551,
        "key_events": 260,
        "revenue": "5420.50"
      }
    ],
    "totals_recomputed": {
      "sessions": 5310,
      "engaged": 3195,
      "engagement_rate": "60.2",
      "key_events": 260,
      "key_event_rate": "4.9",
      "revenue": "5420.50",
      "revenue_per_session": "1.02"
    }
  },
  "verification": "Figures recomputed in Python 3 with decimal arithmetic, 2026-11-11. No live GA4 run."
}