{
  "kind": "report_reference",
  "report": "Search terms (Queries)",
  "location": "Reports > Search Console > Queries",
  "dimensions": [
    "Organic Google search query",
    "Country",
    "Device category",
    "Landing page"
  ],
  "metrics": [
    "Organic Google search clicks",
    "Organic Google search impressions",
    "Organic Google search click through rate",
    "Organic Google search average position"
  ],
  "checkpoints": [
    "Search Console link checked in Admin",
    "Search Console collection published from Library",
    "48-hour delay allowed before judging a new link",
    "Click-through rate computed beside clicks"
  ],
  "guide": "search-terms-report-read",
  "title": "Read the Search terms report: the queries behind your clicks, once Search Console is linked",
  "worked_example": {
    "rows": [
      {
        "row": "how to start a business canada",
        "impressions": 1842,
        "clicks": 96,
        "click_through_rate": "5.2",
        "average_position": "4.7"
      },
      {
        "row": "register a business ontario",
        "impressions": 3105,
        "clicks": 74,
        "click_through_rate": "2.4",
        "average_position": "8.2"
      },
      {
        "row": "business licence bc cost",
        "impressions": 612,
        "clicks": 41,
        "click_through_rate": "6.7",
        "average_position": "3.1"
      }
    ],
    "totals_recomputed": {
      "impressions": 5559,
      "clicks": 211,
      "click_through_rate": "3.8",
      "google_example_fraction": "0.0588",
      "google_example_percent": "5.88",
      "google_example_average_position": "5"
    }
  },
  "verification": "Figures recomputed in Python 3 with decimal arithmetic, 2026-11-11. No live GA4 run."
}