{
  "checkpoints": [
    "Event is collecting before it is marked.",
    "Event appears under the Key events tab in Admin, then Data display, then Events.",
    "Standard reports show the key event after up to 24 hours."
  ],
  "counting_method": "once_per_event",
  "event": "purchase",
  "figures": {
    "Average order value": "$80.02",
    "Purchase key events": "104",
    "Repeat orders inside counted sessions": "8",
    "Session key event rate for purchase": "4.80%",
    "Sessions in the window": "2,000",
    "Sessions with a purchase": "96",
    "Total purchase value": "$8,322.40"
  },
  "guide": "purchase-as-key-event-ecommerce",
  "key_event": true,
  "source": "Google Analytics Help, read 11 November 2026; figures recomputed in Python 3"
}