{
  "topic": "predictive audiences",
  "worked_example": {
    "purchasers": 3120,
    "churn_above_80th_percentile": 624,
    "share_percent": "20.0",
    "suggested_templates": [
      "Likely 7-day purchasers",
      "Likely 7-day churning purchasers",
      "Likely 7-day churning users",
      "Likely first-time 7-day purchasers",
      "Predicted 28-day top spenders"
    ]
  },
  "checkpoints": [
    "Suggested audiences > Predictive tab",
    "Template labelled Ready to use",
    "Churn condition above the 80th percentile"
  ]
}