{
  "kind": "product_link_reference",
  "link": "Google Ads to GA4",
  "location": "Admin > Product links > Google Ads links",
  "roles_required": {
    "analytics": "Administrator or Editor on the property",
    "google_ads": "Administrative access"
  },
  "options": [
    "Enable Personalized Advertising (on by default)",
    "Enable Auto-Tagging (expand to set)"
  ],
  "events_marked_as_key_events_on_personalization": [
    "add_to_cart",
    "add_to_wishlist",
    "begin_checkout",
    "session_start",
    "view_item",
    "view_item_list",
    "view_search_results"
  ],
  "next_steps_after_link": [
    "Create Google Ads conversions based on GA4 key events",
    "Add audiences to a campaign or ad group"
  ],
  "guide": "link-ga4-to-google-ads",
  "title": "Link GA4 to Google Ads: the Product links step, the 400-link ceiling, and the 48-hour wait",
  "worked_example": {
    "links_before": 4,
    "links_after": 5,
    "ceiling_per_property": 400,
    "share_of_ceiling_used_percent": "1.3",
    "links_remaining": 395,
    "link_created": "2026-11-11",
    "google_ads_data_in_reports_within_48h_by": "2026-11-13"
  },
  "verification": "Figures recomputed in Python 3 with decimal arithmetic and date arithmetic, 2026-11-11. No live GA4 run."
}