{
  "checkpoints": [
    "Event is collecting before it is marked.",
    "Event appears under the Key events tab in Admin, then Data display, then Events.",
    "Standard reports show the key event after up to 24 hours."
  ],
  "counting_method": "once_per_event",
  "event": "generate_lead",
  "figures": {
    "Ad cost in the week": "$1,240.00",
    "Conversions in Advertising": "96",
    "Cost per conversion": "$12.92",
    "Gap as a share of key events": "7.69%",
    "Gap between the two counts": "8",
    "Key events in standard reports": "104"
  },
  "guide": "key-events-advertising-reports",
  "key_event": true,
  "source": "Google Analytics Help, read 11 November 2026; figures recomputed in Python 3"
}