{
  "checkpoints": [
    "Event is collecting before it is marked.",
    "Event appears under the Key events tab in Admin, then Data display, then Events.",
    "Standard reports show the key event after up to 24 hours."
  ],
  "counting_method": "once_per_event",
  "event": "generate_lead",
  "figures": {
    "All sessions": "2,400",
    "All sessions with a key event": "272",
    "Blended session key event rate": "11.33%",
    "Direct session key event rate": "7.00%",
    "Direct sessions": "500",
    "Direct sessions with a key event": "35",
    "Organic session key event rate": "15.00%",
    "Organic sessions": "1,100",
    "Organic sessions with a key event": "165",
    "Paid session key event rate": "9.00%",
    "Paid sessions": "800",
    "Paid sessions with a key event": "72"
  },
  "guide": "key-event-rate-by-channel",
  "key_event": true,
  "source": "Google Analytics Help, read 11 November 2026; figures recomputed in Python 3"
}