{
  "checkpoints": [
    "Event is collecting before it is marked.",
    "Event appears under the Key events tab in Admin, then Data display, then Events.",
    "Standard reports show the key event after up to 24 hours."
  ],
  "counting_method": "once_per_event",
  "event": "sign_up",
  "figures": {
    "Confirmed subscribers gained": "119",
    "Gap as a share of the GA4 count": "6.30%",
    "Gap between GA4 and the email list": "8",
    "Session key event rate": "5.09%",
    "Sessions in the week": "2,200",
    "Sessions with a sign_up key event": "112",
    "sign_up key events": "127"
  },
  "guide": "key-event-newsletter-sign-up",
  "key_event": true,
  "source": "Google Analytics Help, read 11 November 2026; figures recomputed in Python 3"
}