{
  "checkpoints": [
    "Event is collecting before it is marked.",
    "Event appears under the Key events tab in Admin, then Data display, then Events.",
    "Standard reports show the key event after up to 24 hours."
  ],
  "counting_method": "once_per_event",
  "event": "generate_lead",
  "figures": {
    "Gap as a share of the GA4 count": "2.80%",
    "Gap between GA4 and the inbox": "6",
    "Real leads in the inbox": "208",
    "Session key event rate": "7.48%",
    "Sessions in the week": "2,500",
    "Sessions with a key event": "187",
    "generate_lead key events": "214"
  },
  "guide": "key-event-form-submit",
  "key_event": true,
  "source": "Google Analytics Help, read 11 November 2026; figures recomputed in Python 3"
}