{
  "checkpoints": [
    "Event is collecting before it is marked.",
    "Event appears under the Key events tab in Admin, then Data display, then Events.",
    "Standard reports show the key event after up to 24 hours."
  ],
  "counting_method": "once_per_event",
  "event": "generate_lead",
  "figures": {
    "Credited to all other channels": "60",
    "Credited to organic search": "96",
    "Credited to paid search": "58",
    "Key event lookback window": "90 days",
    "Organic share": "44.86%",
    "Other channels share": "28.04%",
    "Paid share": "27.10%",
    "generate_lead key events in the window": "214"
  },
  "guide": "key-event-attribution",
  "key_event": true,
  "source": "Google Analytics Help, read 11 November 2026; figures recomputed in Python 3"
}