{
  "guide": "install-ga4-shopify",
  "checked": "2026-11-11",
  "channel": "Google & YouTube",
  "steps": [
    "Create a Google account and Google Analytics account",
    "Create or move a GA4 property; create a web data stream; note the Tag ID",
    "Add GA4 tags through the Google & YouTube channel",
    "Link Google Ads (only if the shop advertises)"
  ],
  "step_count": 4,
  "merchant_center_required": false,
  "purchase_value": {
    "includes": "product subtotal",
    "excludes": [
      "tax",
      "shipping"
    ],
    "excluded_count": 2
  },
  "rule": "channel or Tag Manager, not both \u2014 a second tag duplicates purchases",
  "verification": {
    "realtime": "within minutes",
    "standard_reports_hours": [
      24,
      48
    ]
  },
  "prerequisite": "store not password protected"
}