{
  "kind": "exploration_reference",
  "technique": "Funnel exploration",
  "location": "Explore > Funnel exploration template",
  "dimensions": [
    "Event name",
    "Page path and screen class"
  ],
  "metrics": [
    "Users"
  ],
  "checkpoints": [
    "Steps named as events or pages in order",
    "Date range covers the full journey",
    "Open or closed chosen and noted",
    "Largest proportional drop identified",
    "Saved under a question-named title"
  ],
  "guide": "funnel-exploration-build",
  "title": "Build a funnel exploration: ordered steps, with the drop-off at each one",
  "worked_example": {
    "rows": [
      {
        "step": "view_item",
        "users": 4200
      },
      {
        "step": "add_to_cart",
        "users": 1260
      },
      {
        "step": "begin_checkout",
        "users": 756
      },
      {
        "step": "purchase",
        "users": 529
      }
    ],
    "totals_recomputed": {
      "start_users": 4200,
      "end_users": 529,
      "overall_conversion": "12.6"
    }
  },
  "verification": "Figures recomputed in Python 3 with decimal arithmetic, 2026-11-11. No live GA4 run."
}