{
  "event": "scroll",
  "event_parameters": [
    {
      "name": "event_count",
      "note": "The total number of times the event fired in the date range. Counts every trigger, not just unique users.",
      "required": true,
      "type": "number"
    },
    {
      "name": "total_users",
      "note": "How many unique users triggered the event at least once.",
      "required": true,
      "type": "number"
    },
    {
      "name": "event_count_per_user",
      "note": "Event count divided by total users: the average number of times each user triggered it. The report labels this column Event count per active user.",
      "required": true,
      "type": "number"
    }
  ],
  "rules": [
    "Event count is a cumulative total \u2014 it counts every trigger, not just unique users.",
    "Total users counts every user once, however many times they triggered the event.",
    "Event count per user is the average number of times each user triggered the event.",
    "A ratio near 1.00 means the event fires about once per user; a high ratio means the same users fire it again and again.",
    "A ratio of exactly 2.00 on an event that should fire once is the sign of a double-fire \u2014 see the double-fire guide.",
    "Total users do not sum across rows: one user can trigger several events."
  ],
  "source": "Analytics Help \u2014 Events report (support.google.com/analytics/answer/12926615), opened 11 November 2026",
  "verified_example": {
    "arithmetic_check": {
      "checked_with": "Python 3.12.3, run 11 November 2026",
      "computation": "1240 / 310",
      "matches_limit_field": true,
      "result": 4.0
    },
    "event": "scroll",
    "rows": [
      {
        "event": "scroll",
        "event_count": 1240,
        "event_count_per_user": 4.0,
        "reading": "Same users scroll again and again: 4.00 per user.",
        "total_users": 310
      },
      {
        "event": "generate_lead",
        "event_count": 15,
        "event_count_per_user": 1.0,
        "reading": "One lead per user: 1.00 per user.",
        "total_users": 15
      },
      {
        "event": "page_view",
        "event_count": 980,
        "event_count_per_user": 2.0,
        "reading": "Two pages per visitor: 2.00 per user.",
        "total_users": 490
      }
    ],
    "source": "Counts are a worked example for the guide: 1,240 scrolls by 310 users, 15 leads by 15 users, 980 page views by 490 users"
  }
}