{
  "guide": "define-internal-traffic",
  "checked": "2026-11-11",
  "step_1_rule": {
    "location": "Data streams > web stream > Configure tag settings > Define internal traffic",
    "parameter": "traffic_type",
    "default_value": "internal",
    "example_custom_value": "emea_headquarters",
    "match": "IP address or CIDR range"
  },
  "step_2_filter": {
    "location": "Admin > Data collection and modification > Data filters > Create Filter",
    "type": "Internal Traffic",
    "operation": "Exclude",
    "max_filters_per_property": 10,
    "default_filter": "created with the property; matches traffic_type = internal"
  },
  "worked_example": {
    "range": "/24",
    "addresses_total": 256,
    "usable_hosts": 254,
    "recomputed": "256 - 2 = 254"
  },
  "filter_states": [
    "Testing",
    "Active",
    "Inactive"
  ],
  "effect": {
    "permanent_once_active": true,
    "affects_historical_data": false,
    "excluded_data_available_in_bigquery": false
  },
  "role_required": "Editor at the property level"
}