{
  "topic": "data-driven attribution",
  "worked_example": {
    "conversions": 120,
    "credit_split": {
      "Paid Search": "50.40",
      "Organic Search": "39.60",
      "Email": "30.00"
    },
    "credit_total": "120.00",
    "google_example": {
      "with_exposure_4_percent": 3,
      "without_exposure_4_percent": 2,
      "lift_percent": "50.0"
    }
  },
  "checkpoints": [
    "Admin > Data display > Events > Attribution settings",
    "Reporting attribution model reads Data-driven",
    "Lookback window noted before any change"
  ]
}