{
  "checkpoints": [
    "Event is collecting before it is marked.",
    "Event appears under the Key events tab in Admin, then Data display, then Events.",
    "Standard reports show the key event after up to 24 hours."
  ],
  "counting_method": "once_per_event",
  "event": "annual_report_download",
  "figures": {
    "Session key event rate": "1.76%",
    "Sessions in the first week": "2,100",
    "Share of downloads that were the annual report": "7.61%",
    "annual_report_download key events": "37",
    "file_download events in the week": "486"
  },
  "guide": "create-key-event-from-existing-event",
  "key_event": true,
  "source": "Google Analytics Help, read 11 November 2026; figures recomputed in Python 3"
}