{
  "kind": "report_reference",
  "report": "Conversions",
  "location": "Reports > Engagement > Conversions",
  "dimensions": [
    "Event name"
  ],
  "metrics": [
    "Key events",
    "Total users",
    "Key event rate",
    "Total revenue"
  ],
  "checkpoints": [
    "Key event marking checked in Admin",
    "Equal-length date comparison used",
    "Key event rate computed beside count",
    "24-48 hour lag checked"
  ],
  "guide": "conversions-report-read",
  "title": "Read the Conversions report: which key events fired, and how many times each",
  "worked_example": {
    "rows": [
      {
        "row": "purchase",
        "sessions": 96,
        "engaged_sessions": 88,
        "key_events": 96,
        "revenue": "7420.50"
      },
      {
        "row": "sign_up",
        "sessions": 214,
        "engaged_sessions": 180,
        "key_events": 214,
        "revenue": "0.00"
      },
      {
        "row": "generate_lead",
        "sessions": 142,
        "engaged_sessions": 121,
        "key_events": 142,
        "revenue": "0.00"
      }
    ],
    "totals_recomputed": {
      "sessions": 452,
      "engaged": 389,
      "engagement_rate": "86.1",
      "key_events": 452,
      "key_event_rate": "100.0",
      "revenue": "7420.50",
      "revenue_per_session": "16.42"
    }
  },
  "verification": "Figures recomputed in Python 3 with decimal arithmetic, 2026-11-11. No live GA4 run."
}